The SM Store brings together its trademark collection of women’s fashion labels under one name: SM Woman.

SM Woman celebrates the stylish modern woman—dynamic and exciting, yet casual and relaxed. She is a career-driven individual who also loves her leisure time. No matter where she goes, from the city to the boardroom, home, and beyond, every day is a completely new experience.

Last month, SM Woman had a three-night fashion event at SM Makati. Sarah Meier (Metro Magazine’s editor-in-chief) is currently the brand ambassador for the regular line, together with Teressa Herrera and Armina Aranaz. Andrea Aldeguer (college student and designer) and Cai Cortez represent the plus size line. PLUMP’s editor-in-chiefs, Danah and Stacy Gutierrez, also walked the runway as plus-size models.

See the gallery below to see the latest collection worn by real women from all ages, shapes, and sizes, empowering every type of woman.


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